Social media guidelines for your organization

Social Media Primer.

Social Media is commonly referred to as online communities that allow people to share content quickly, efficiently, and in real-time. They are primarily designed for mobile devices, (smartphones or tablets) given its digital forms of communication since it allows more interaction from a larger audience.

Effective use of social media can enhance a company’s image and make it more responsive to customers. Conversely, an employee’s careless post can ricochet around the world, wiping out years of brand equity faster than you can say “uh-oh.” 2013 IIA Global – Tone at the Top.

This article will cover key guidelines to main a healthy and productive social media/online presence, including; having a social media policy, recommendations when posting online, highlight a few social media benefits and shortfalls as well as discussing how to improve your communication with your customers.